European Heatwave Fires Up the Box Office as Audiences Seek Indoor Activities, Air Conditioning
Article excerpt
When schools across the U.K. closed early last week as record-breaking temperatures touched on 100 F, marking the hottest June on record, there was one noticeable benefactor. Reports from cinemas up and down the country were of packed-out screenings during otherwise quiet, mid-afternoon slots. Parents, stuck for options to keep their kids both entertained and cool […]