Commodore’s newest gadget is a flip phone that blocks social media and browsers

Article excerpt

Christian Simpson, who runs the popular Retro Recipes YouTube channel, acquired the Commodore brand and its original trademarks last year and is now launching a flip phone that blocks social media and web browsers. The device represents an unusual pivot for the storied computing brand, best known for dominating the home computer market in the 1980s. Simpson's strategy appears aimed at a niche market seeking intentional digital detox, a flip phone stripped of the features that make smartphones addictive. The move capitalizes on growing interest in minimalist phones while leveraging nostalgic brand recognition.