Tech 24 takes to the skies as VivaTech takes over the Champs-Elysées

Article excerpt

VivaTech, France's premier tech conference, marked its tenth anniversary by transforming the Champs-Elysées into an outdoor technology showcase billed as Europe's largest open-air tech experience. The move represents a significant shift for the annual trade show, which typically operates indoors at a dedicated venue. By bringing exhibits and demonstrations to one of Paris's most iconic avenues, organizers aimed to make cutting-edge technology accessible to a broader public audience beyond industry insiders. The installation featured a mix of startups, established tech companies, and innovation displays across the famous boulevard.