Hasbro Going AI with Optimus Prime, Megatron, Cobra Commander & More

Article excerpt

Hasbro's AI studio Sixth Wall has partnered with voice-synthesis company ElevenLabs to create AI-generated versions of iconic characters including Optimus Prime, Megatron, and Cobra Commander, all available for licensing. The deal lets creators access digital likenesses of beloved Hasbro properties like Transformers, G.I. Joe, and even Peppa Pig. It's a significant move in the entertainment industry's rush to monetize AI tools, giving the toy and media giant another revenue stream while opening its vaults of character IP to outside developers and content makers.