How AMC Is Relaunching ‘Interview With the Vampire’ as ‘The Vampire Lestat’, Complete With Rock Concert, Major Marketing Tie-Ins and 20 Original Songs

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AMC is pivoting its vampire drama franchise with an audacious gamble: transforming "Interview with the Vampire" into "The Vampire Lestat," a concert-theater hybrid built around 20 original songs. Actor Sam Reid, who plays the charismatic antihero, performed six of them in full character at the Beacon Theatre in New York, blurring the line between television promotion and rock spectacle. The network is doubling down with major marketing tie-ins and positioning Reid as an unlikely rock frontman, betting that fans will follow the character into this genre-bending territory.